How to create attention grabbing video ads without being a pro in video creation?
We all know that video advertising on Facebook, Instagram and YouTube is often a relative cheap and great way to reach your targeted audience.
But before using video ads, you’re probably wondering about…
- What’s the best video ad length?
- How to structure my video ad?
- How to create attention grabbing videos or video ads?
What’s the best video ad length?
I found a recent article form Andrew Waber on Marketing Land where he analyzed Facebook video ads placed by advertisers in the “Gaming” niche in comparison to “eCommerce” advertisers.
In short, his conclusion was that Gaming advertisers use shorter video ads in comparison to eCommerce advertiser. However, both group of advertisers are using videos with length between 16-20 seconds the most and these videos convert the best as you can see in these two charts below.
I know this is just one study and only covers two groups of video advertisers on Facebook, but I think the same sort of results can be expected for other markets/niches and for video ads on most social platforms as Facebook, Instagram, Twitter and YouTube.
Of course, you should always split test. But if you want to start with video ads on social platforms, start with short videos – between 15 – 45 seconds.
(Note: for YouTube video ads it can be beneficial to create video with length less than 30 seconds because you’ll only pay for your ads if the viewer watches the full length of your video or watches at least 30 seconds)
How to structure your video ad?
Especially for short videos, follow the classic AIDA principle:
- Grab your viewers Attention or Awareness,
- Keep them Interested,
- Create a Desire (Want/Need) by showing the main benefit if they…
- Perform your Call-to-action.
A great example how you can use the AIDA formula in your video ad…
(Note: this is a AdReel template)
Another thing to consider…
At the moment, Facebook is playing your video ads without sound/music in the Newsfeed. Hence, it’s important to grab your viewers attention by not only using animations, but also by using text annotations inside your video (words alone is not enough).
How to create attention grabbing video ads?
Especially if you are not a pro in video creation…
The easiest way to start, if you don’t want to shoot your own videos, is to use done-for-you, fill-in-the-blank video templates.
Depending on the tool you’ll use, you can adjust the template by either adding/changing the text, adding your logo or images, and/or changing/replacing the elements and positions on the canvas.
So don’t worry, if you can drag & drop, copy & paste, and enter text, you can use these tools. You won’t need to create a video yourself!
Yes, no downloads, no separate editing software needed, and everything accessible form the cloud by using any (mobile) device you want with internet connection.
Let’s discuss some of these tools…
Viddictive (click on the link to read my full review) is a very easy to use web-based application to Easily create short highly engaging and high converting videos and video ads for social media and advertising purposes. Just select a template, add your text, image(s)/logo, audio track and hit render. It includes an easy Facebook video ads campaign setup application. Now everyone can create and run video ads in a matter of minutes.
The easiest way to demonstrate what’s possible, is to watch this demo video…
Update: Vidizi is temporarily closed for new customers (on the sales page you can subscribe to get notified when the cards will open again)
Vidizi (click on the link to read my full review). A very easy to use web-based application to add annotations (i.e. colorful text lines) to any short video you want to use. Or you can use one of the 100+ built-in footage videos. The easiest way to demonstrate what’s possible, is to watch this 15 second video created with Vidizi.
Another cloud-based application is AdReel. AdReel comes with beautiful high converting animated templates (such as the T-shirt example you saw above). You only have to change the text (based upon the built-in AIDA script), add your own logo, and (for some templates) you can even add your own images to replace the standard mock-up images.
OK, just one more example…
Viddyoze Live Action is a cloud-based application to easily create “real moving cinematic scene” videos with your animated 3D footage (logo, text, and image) becoming part of the action! See what’s possible…
Created by the same Viddyoze team, you can also buy Viddyoze 2.0. A cloud based app to easily create all kind of powerful 3D animations, movie filters and transition effects for your videos. Now everyone can create astonishing attention grabbing intro/outro, mockup or overlay videos with just 3 clicks.
Watch this demo video made by the creators to see what’s possible…
So far this selection of the easiest cloud-based tools to create short attention grabbing videos or video ads.
But what about desktop tools?
Promoyze is a desktop Video Creator with 100 full Click & Swap video templates. Templates to create fascinating, eye catching full length marketing videos which are designed for maximum conversions.
Watch the teaser video to see what kind of videos you can create…
What if you want to create animated videos with specific characters?
The easiest way to start is by using…
VideoBuilder App is a compact and easy to use cloud-based video editor to create stunning 3D and motion animation videos in minutes. You can easily add a wide array of text effects, motion animations, lower-thirds, intro and outro videos. It comes with built-in media library with hundreds of royalty free images, videos, and music for your videos.
But as most exciting feature, you can select and create 3D life-like Male and Female Avatars (choose from over 47 different voices and accidents) and let them speak with your own text by using new amazing Lip-Syncing Text-to-Speech technology (or use your own voice).
So, again no need to shoot videos yourself or to record your voice.
Speaking of Avatars. The same vendors, Todd Gross and Paul Ponna, of VideoApp Builder, also created VideoPal. With VideoPal you can show lifelike Avatars or real life spokesmen (with transparent background) on your website (in the corner of your screen). Great for short explainer and attention grabbing messages to emphasize certain content on your website.
Read my review about VideoBuilder App where I compare it with VideoPal.
Another way to create animated videos is by buying done-for-you MS PowerPoint templates. You can either buy complete video scenes with all animated characters and backgrounds included, or you can buy separate animated elements that you can combine yourself and use inside your video.
Watch this sales demo video to see what’s possible…
Interested? Click this link Bonuses VIDIBEE v2.
Another great source for PowerPoint templates is Xinemax Video Templates PRO. Just watch this video to see an example:
But there are many more options. On my video resources page, you can find a bunch of animated done-for-you templates, audio and background images.
To create your video, you can use PowerPoint’s built-in video creation option. To use this option, you have to set/select the animation/duration times for each slide. But if you prefer, you can also record your screen while presenting the presentation yourself (no need to set all the duration settings for each slide, just click on the next button while recording).
As most of you already have PowerPoint as part of MS Office, using PowerPoint templates is a great and easy way to create short video ads.
If you want more control and more features, and want to invest your time in learning how to use a dedicated desktop video animation creation tool, probably your best choice is Explaindio Video Creator 3.0 (click on the link to read my full review).
Besides animated video ads, of course, you can choose for “doodle”, i.e. sketch style videos. My favorite and easy to use tool to create these kind of videos is Easy Sketch Pro 3.0.
Finally, to create “good old” Video Sales Letters – you know those text style videos with 1 sentence per slide – I recommend EasyVSL 3.0. Especially because it allows you to easily synchronize your voice over with the corresponding slides (besides fast slide setup with kinetic slides, the beautiful templates, and easy feature to highlight key words).
So, here you have it. All the tools you can use to create attention grabbing videos.
Questions? Contact me or leave your reply in the comments below.