My Weekly Journal
Why this weekly journal?
Well, for 2 reasons. First, I want to help you by giving insight in my daily tasks and show you what it really takes to run my blogs and make money as an affiliate.
Secondly, to keep you informed about what’s going on the market and refer you to news, product launches, special offers, great articles, videos, and tips that I think are worth to share.
Update April 15, 2018: to easily see what’s new on all my websites, click the blue button in the bottom (right corner).
So, let’s start…
Week 20: May 20, 2018
It looks like Google has changed (again) how it displays search snippets in the Search results. Back in December 2017, Google increased the snippets length for many results to 300+ characters. Over the weekend, they seem to have rolled back that change and most meta descriptions are being cut off in the previous range of about 155–160 characters.
Read this article How to Write Meta Descriptions in a Constantly Changing World written by Peter J. Meyers (on Moz.com), to see whether it makes sense to change/shorten your meta descriptions or not…
Speaking about traffic from Search Engines, read this excellent blog post from Neil Patel on Kissmetrics Here’s How to Rank for Multiple Keywords with One Piece of Content.
Week 19: May 13, 2018
GDPR goes into effect May 25th. So, I spend this week finalizing all my sites to become GDPR compliant.
It has some other features as Pseudonymization (Encryption). Hence, a great plugin. And that’s why I bought the resell rights, so I can sell it myself on GeorgesDeals.com (or you can obtain it as bonus).
What if you have non-WP websites and use apps as Shopify or HTML Page Builders?
Well, I’ve a SaaS solution for you, GDPR 500. Developed by the same creator of Uber GDPR where I also acquired the resell rights for.
Finally, I’ve noticed a lot of “false” information about GDPR. Read this article on AWeber’s blog to demystify 6 common Myths about the GDPR and Email Marketing.
(For more legal info about GDPR, see Week 17 below)
Week 18: May 6, 2018
For the past month, Facebook conducted an in-depth review of their platform and its usage by third-party apps. And app reviews were paused and new Messenger integrations were prevented from being enabled.
Great news! This week at F8, Facebook’s developer conference, Facebook announced they are resuming app reviews!
Here are a few key points you should be aware of (as developer):
- Previously approved apps are once again allowed to connect pages to the Messenger API.
- All apps must go through a re-approval process by August 1. Facebook enhanced their review process to ensure bad actors stay off the platform.
What does this mean for users?
Starting today, you can now sign up for any software that utilises the Facebook API where as before you’d get an error saying you couldn’t.
If you are a customer of a Messenger bot or want to sign up to one you can now do so without any restrictions.
So, now you can again use SegmateApp, my favorite Chatbot Messenger Platform.
Week 17: April 29, 2018
Facebook came with a new announcement for developers “New Facebook Platform Product Changes and Policy Updates“.
The result? Facebook will depreciate several API “tasks”.
For me the most important one…
As part of Facebook’s Login Deprecation, the “publish_actions” permission will be deprecated.
Basically, this permission allowed an app to post to your Facebook page on your behalf. And this is the permission used by many auto-scheduling applications!
Any new apps will now be unable to apply for this permission and all existing apps using this permission will lose access to it in August 2018.
Is this the end of content scheduling software for posting to Facebook?
Yes, probably. At least if you are using a not so well-known app.
What about applications with a huge customer base as Buffer, AskEdgar, PostPlanner?
All these companies can only request for new approval and it will be very interesting to see if exceptions are made for them.
So, think again if you are planning to buy any auto-scheduling software for publishing on Facebook. And if you are using such a tool now, what you can and should change in August.
Maybe it’s time for more manual posting. Facebook was already rewarding manual posting above software apps with more visibility. But, the next step now is… that you can’t even automate the process anymore.
This is another interesting article discussing the effects of these changes: What Facebook and Instagram’s big API changes could mean for brands (by Patricio Robles on Econsultancy).
Oh, and expect Big Changes to Facebook Custom Audiences: What You Need to Know (by Allen Finn on WordStream).
Will be continued…
This week I watched this Webinar Replay where Suzanne Dibble explains you the history and basics about GDPR, and what to expect and do as small business owner.
On the replay page, you find a button to become a member of her GDPR for online business Facebook Group, and you can even buy her GDPR Compliance Pack (20 legal documents and checklists) to help you comply with GDPR the easiest and fastest way.
Suzanne Dibble is a multi-award winning business lawyer who consults with multi-nationals on data protection law and the upcoming GDPR. Hence, you are in good hands.
Finally, I found this interesting article, 18 Ecommerce Product Page Best Practices by Kevin Indig on the Sumo blog.
Week 16: April 22, 2018
A must read article, from Molly Pittman on DigitalMarketer this week, is How to Leverage Facebook Messenger Marketing in Your Ad Campaigns.
She explains why you should use FB messages in a different way than emails. And with respect to the new Facebook rules, what kind of messages you still can send (Promotional Broadcast, Follow-up Broadcast, and Subscription Broadcast), and when to send these message to avoid the “Engagement Bait” and apply to the 24 + 1 Rule!
Speaking about Facebook…
Over the past few weeks you may or may not have heard about the “pause” on all Facebook app reviews (as a result of the Cambridge Analytica scandal).
Facebook is now working hard on revising their data policies to try and prevent the misuse of users’ data.
Currently, Facebook is also pausing of all new connections to Messenger bots. However, if your Facebook page was already connected to a bot, you can continue to use it as you could before the pause.
So, if you try and sign up to a bot now (during the pause), you’ll receive an error from Facebook.
The good news is Facebook released their first update (this week) since the “pause”.
The general expectation is that this pause will continue a few more weeks.
As this “pause” affects all Facebook apps worldwide, you won’t be able to connect to any new apps or bots until the pause is lifted.
So, my recommendation… Don’t purchase any new Facebook software until the pause is lifted. Otherwise there is a high chance that you won’t be able to use it (for the next few weeks at least).
Some other interesting readings I found and were published this week:
- 6 Instagram Stories Design Tools for Marketers by Caitlin Hughes on SocialMediaExaminer.
- The No Fail Process to Improving Your Landing Pages (Landing Page Remake) by Stephanie Kelly on ThriveThemes Blog.
Week 15: April 15, 2018
This week, I got this very interesting AppSumo’s Multi-Million Dollar Marketing Playbook. You know, AppSumo the website for entrepreneurs to get lifetime deals on popular (SaaS) software.
The AppSumo business model and marketing is so successful that a small nine-person team took AppSumo from making millions per year to millions per month in the last two years with no outside funding. Inside this free 70 page PDF, you will see some golden nuggets and tips the team used to grow that fast. Highly recommended reading.
Speaking about AppSumo, this week I bought the Beamer deal. It’s an app to show your website visitors what’s new on your site(s). Of course, I installed Beamer on this blog. (Click on the button in the right corner of the screen, or on the hyperlink in the menu, to see Beamer in action!)
So, as a reason, from now on, I won’t mention all new reviews/posts on this page anymore. Only in case I want to give you extra information or highlight specific points.
Some other interesting readings I found and were published this week:
- 62% of Small Businesses Fail with Facebook Ads. Here’s How to Fix That by Neil Patel on his blog.
- How to use Google Analytics to track important metrics for your Etsy, eBay, and UseGearBubble shops by Rachel Rofe on her blog.
Week 14: April 8, 2018
This week I wrote just one review about MyMailIt. It’s a cloud-based app to build your email list(s) and send unlimited emails via your own hosting provider.
By using MyMailIt, you don’t need to pay recurring fees any more for an Email Service Provider or pay any (sending) transaction fees for an SMTP server.
Often I get one of these questions:
Do you really don’t need an SMTP relay provider?
Or what’s better using your own (hosted) mail server or an SMTP relay provider?
Well, it depends on what kind of hosting you are using. If you have a (cheap) shared hosting account, there are often limitations with respect to the maximum number of emails you are allowed to send per minute/hour/day.
That’s where the throttling comes in. Inside MyMailIt, you can set the throttling in accordance with the maximum number of emails you are allowed to send per hour.
So, yes by using MyMailIt and having not that many subscribers, you can use your hosting provider and send your email (automatically) in batches.
If you have a bigger list, you need a more advanced (and higher priced) hosting solution with less or no sending restrictions.
Sometimes a Shared Virtual Private Server (VPS) solution is adequate. Other times, you’ll need a dedicated server.
Besides faster hosting (and that you can set your server exactly the way you want), with a dedicated server you’ll get and use a unique IP address.
So, you don’t have to worry about other people who share your IP address and can hurt your email deliverability (or your IP address can even be banned by Email providers) by sending spam emails.
To avoid higher hosting costs, spend less time with monitoring and setting up your own email server, and get higher deliver rates, most people who use apps as myMailIt choose for a professional SMTP relay service as SendGrid, Amazon SES, or MailGun.
Now you will pay a small transaction fee per sent email. (Note: there are even some SMTP services that are free to use until you’ll reach a certain threshold of sent out emails)
Another benefit is that an SMTP relay service provider will do every thing to protect it’s IP addresses from being banned and marked as spam provider by email platforms (as Yahoo and GMail).
Think about a built-in spam checker, banning spammers, and other procedures to avoid their users from sending spamming emails.
As a result, the email deliverability of an SMTP relay provider is usually higher than using a shared email server.
So, to summarize…
But for bigger lists, I would use MyMailIt in combination with an SMTP relay provider.
And only in case you are using a private (dedicated) server (with no shared hosting), and you know what you are doing with respect to Spam Compliance, you can use your own server as primary source for your email marketing.
That said, if you want to use SendGrid as your SMTP relay provider but without ever paying “transaction” fees, I would go for the OnInbox Private offer (if still available).
Final remark, if you really need an Email Service Provider with more advanced features as Segmentation and all kinds of intelligent marketing automation (and higher monthly fees are no problem), either choose for Drip or ConvertKit.
Some other interesting readings I found and were published this week:
- How to Combine Facebook Ads and Content for Better Results by Michael Stelzner on SocialMediaExaminer.
- Pain Points: A Guide to Finding & Solving Your Customers’ Problems by Dan Shewan on WordStream.
Week 13: April 1, 2018
This week I wrote 3 reviews:
- SegMateApp. A complete Bot Building and Subscriber Management Platform for FB Messenger.
- CrazyKala 2.0. An easy to use web-based Drag & Drop WYSIWYG Graphic Editor to create all your professional graphics.
- Video Spinn. A desktop tool to quickly create up to 100 unique videos from a bunch of images with just one click of a button.
This week announcements…[1 Google] Google stops with its handy URL Shortener goo.gl and is transitioning it into Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.
If you have existing goo.gl short links, you can continue to use all features of goo.gl console for a period of one year, until March 30, 2019, when Google will discontinue the console. You can still manage all your short links and their analytics through the goo.gl console during this period.
After March 30, 2019, all links will continue to redirect to the intended destination. However, your existing short links will not be migrated to the Firebase console, but you will be able to export your link information from the goo.gl console.
So, if you are looking for another URL shortener, either start using Firebase Dynamic Links, or use other popular services like Bitly and Ow.ly as an alternative.[2 Facebook] Unless you have been living under a rock, due to the Cambridge Analytica scandal, Facebook is under pressure from the government and from consumers and the media because of this outrage.
Hence Facebook is evaluating and already changing its policies. Some already implemented new policies…
Facebook stripped out access to third-party data, it pulled away all of the different estimates on how big a specific (custom) Audience actual is, you can’t target anymore directly to people with certain job titles, and Facebook cut down the number of possible Interests that you can target significantly.
This is just the start…
Facebook also announced new Ad Targeting and FB Messenger updates:
Facebook plans crackdown on ad targeting by email without consent (Josh Constine on TechCrunch).
And… Facebook is currently pausing FB Messenger app review, which means there will be no new bots/experiences added to the platform while we review our policies and make necessary adjustments. Existing Messenger experiences will continue to function as is.
Source: Messenger Platform Changes in Development
(Note: don’t remove approved FB Messenger apps because once removed you currently can’t install/re-upload them!)
So what can we expect next as online marketers?
Well, I can’t tell you… but expect more restrictions for advertisers to come…
Podcast Tip: Listen to this PodCast interview (with transcription published on DigitalMarketer) where Garreth Holmes interviews Dennis Yu. Dennis will give you all the answers about Facebook’s underlying reasoning, how Facebook ads system is really working, about Facebook’s current ad approval system, and what you as marketer should do instead of your current Targeting…
Unfortunately, as a result to these recent FB changes, several third party FB applications are not working anymore. Think about Interests Targeting tools (as Targeting Inspector 2.0), Ad Spying tools (as AdsViser 2.0 or SpyFy), and some FB Messenger bot applications.
So, if you did purchase one of these products (or got them as free bonus product) from me (in the last 12 months), and your app isn’t (properly) working, reach out to me. And let’s see what we can do about it.
Most of the times, I’ll allow you to select another product for free on GeorgesDeals.com.
Some other interesting readings I found and were published this week:
- Why GDPR means it’s time to get to know your customers by John Snyder on Econsultancy.
- Google’s mobile-first indexing is finally rolling out: Here’s what you need to know by Patricio Robles on Econsultancy.
Week 12: March 25, 2018
This week I wrote just 1 review about OnInbox. It’s a new “implementation” of MailWhizz with using SendGrid as SMTP relay services, however with all the email-configuration and free sending of emails included.
So, in essence, you’ll get a full ESP/Autoreponder service as AWeber or GetResponse for a one-time lifetime price of just $97.00, but without monthly fees and/or costs for sending emails. And without all the throttling issues and setup difficulties you’ll probably get if you are trying to use your own hosting server with a SMTP relay service.
Of course, this price is only available for a short period of time, during the Beta Launch. Thereafter, you’ll have to pay monthly fees as all regular ESP/Autoresponder services. Hence, take advantage of this deal now and save money for years!
(Note: Sorin Asaftei, the #1 Top Affiliate on JVZoo, is the man behind OnInbox. So, you can see that this new service is offered by a reliable supplier!)
I bought it myself an I’m still testing this new email service provider, but so far it looks good. The only thing is that you can’t bulk import your lists yourself…
After you have send out some emails, you can only request their support team to “scan” your list and only after approval let them import your lists. This way the creators want to avoid spammers and “bad” lists. And that’s actually a great service to ensure that your own emails will reach your subscribers inboxes.
Some great readings I found and were published this week:
- 8 Common Facebook Ad Myths, Debunked by Asi Dayan on WordStream.
- Hack Your Way to 62,980 Blog Readers with these 9 Tips by Neil Patel on his blog.
- Using the Commitment and Consistency principle to turn into a productivity machine by Veit Schenk on his blog.
- How to create an Irresistible Offer? by Russ Henneberry on DigitalMarketer.
Week 11: March 18, 2018
This week I wrote 2 reviews. The first one about Low Hanging System Jumpstart. A great program to start selling Print-on-Demand products via Amazon, Etsy, or Ebay and using the print-and-delivery platform GearBubble.
You’ll learn how to create easy but high-converting (text) designs and let the eCommerce platforms do the marketing for you. You’ll also get a bunch of awesome bonuses, access to Live coaching and a Facebook group membership to jump start your business and ROI.
The second product, Blog Defender, is a full system to protect your WordPress sites against hackers and other risks. It comes with 6 videos about the basics and more advanced tips how to use 3 included WordPress plugins to fully protect your sites.
Furthermore, I wrote a new article on this blog How to start as an affiliate?
It’s not about where, what kind of, or how to find affiliate products… but about how to find your own unique and specific affiliate method that suits you!
Great Freebie… I got access to this free viral list building tool, GoViral. It allows you to get more traffic and shares by offering a free gift to your new subscribers in exchange for sharing your site/offer/squeeze page with their friends. Very handy, and did I say it’s free…
Some great readings I found and were published this week:
- How to Build a Facebook Ad Funnel by Michael Stelzner on SocialMediaExaminer.
- How to Integrate Shopify With Facebook by Ana Gotter on SocialMediaExaminer.
- How to Make your Brand Luxurious (it’s surprisingly easy…) by Derek Halpern on his Social Triggers blog.
- The 80/20 Guide to Troubleshooting Your Onsite SEO by Neil Patel on his blog.
- 5 Exit Overlay Strategies That Actually Work by Neil Patel on his blog.
- 19 Essential Chrome Extensions for Every Web Designer by Brenda Stokes Barron on the Envato Blog.
- Why your headlines are worth almost all your content marketing efforts (and how to improve them) by James Carson on Econsultancy.
Week 10: March 11, 2018
I wrote just one review this week. For a product that you can’t have missed because everyone is promoting it…
Yes, it’s about VideoRobot, the “all-in-one” video creation platform to create stunning 3D, kinetic animation, and whiteboard videos in minutes.
VideoRobot has been developed by the same creators as VideoPal and VideoBuilderApp. Hence, it also allows you to create 3D life-like Male and Female Avatars inside your videos, who can speak ANY text with a life-like voice in over 25 languages (with 47 voice styles and accents), and with nearly-perfect automated Lip-Synchronization.
So, I had idle time this week to do some Search Engine optimization and I bought and installed Keyword Hero (an AppSumo deal this week) which I’m now using together with Website Auditor (from SEO PowerSuite – Link-Assistant.com).
Also via an AppSumo deal, I installed MalCare, a security WP plugin, on all my blogs.
This year I skipped the Traffic & Conversion Summit 2018 and I’m still trying to find some notes.
Luckily, Ryan Deiss published his opening speech “the Future of Marketing” (an 1 hour video) on his blog.
Ryan’s 3 Marketing Shifts:
- Conversation is the New Lead. You need to invest in conversations with your customers and prospects. He even introduced 2 new metrics: Cost per Conversation (CPC), and Value per Conversation (VPC). One way to have that conversation is through messaging bots. But remember, bots are for filtering, NOT for closing the sale. Bots are for expediting (NOT replacing) human conversation.
- Community is the New Brand. Brands who build community will win and have staying power. Brands who don’t will fade.
- The Customer is the New Power Broker. Brands must now learn to compete in a world of infinite supply where customers have all the power. Ryan’s four steps to being customer-centric:
- Show up. Go where your customers are… even if it isn’t convenient for you.
- Redefine what your business is. Stop defining your business based on what you sell. Instead, start by defining your business by WHO you serve. It is nearly impossible to build a community if your business isn’t defined by a who.
- Know who your customer is, and know the journey they are on. The marketers who will win in the future are the marketers who make their customers feel truly understood.
- Know your role. Recognize that your customer is the hero and you’re the guide.
And to get a better “feeling” about the major subjects, read this article 21 Top Takeaways from Traffic & Conversion Summit 2018.
So, to summarize, if you want to thrive in this new reality, invest in the 3 C’s… Conversations, Community, and Customers.
Week 9: March 4, 2018
This week I wrote 3 reviews…
The first review is about Traffic Titan 3.0. A (starters) package deal consisting of 10 software tools combined with a PDF and training videos to start (or improve) your Affiliate Marketing campaigns.
The second review is for LiveReach. An easy desktop tool to schedule or immediately play prerecorded videos as Live Streaming videos on Facebook Live or YouTube Live (and upcoming Instagram Live).
The last review is about Deadline Funnel. The best and most advanced app to add synchronized Deadlines and Countdown Timers on all your marketing pages and inside your emails.
This week, Tony Shepherd came with a new report where I bought the PLR for. It’s called Simple 60-Minute Sales Copy Formula To Convert Your Own Sales Pages Into Proven Conversion Machines.
I added it to Tony’s bundle which now contains 12 reports in total, check out all the details in my article “I just write stuff and sell it” – Tony Shepherd’s Business Model.
An interesting example of a viral Sweepstake campaign by Tom Morkes…
This is a campaign that any can set up in any niche. Of course, Tom has the proper connections to the product vendors who allow him to give away their products, but still you can do this with less products.
The tools Tom is using:
- Viral Campaigns: Maître (but you can also use UpViral or PerkZilla).
- Landing Pages: LeadPages (but you can also use ClickFunnels or Thrive Architect).
- Email Provider: ConvertKit (I also like Drip).
- Checkout Cart: ThriveCart.
- Influencer Outreach: Ninja Outreach.
I read this very interesting article Stop Making These Common Mistakes with Your Website Popups (Includes Examples and Quick Fixes) from Alex Birkett on the unbounce blog.
The lesson: Popups don’t need to be annoying. Rather, they can actually add to the user experience if you put a little time and effort into analysis and creative targeting and triggering.
If you avoid the mistakes inside the article, not only will your popups be less likely to feel intrusive, but they’ll convert better and they’ll convert the types of subscribers and leads you actually want.
(Note: I really like Thrive Leads to create high-converting non-intrusive pop ups)
Other recommended readings:
- 21 Actionable Google Analytics Tips That’ll Boost Your Sales by Neil Patel on his blog.
- Why Your Retargeting Strategy Is Losing You Customers (And What To Do About It) by Aaron Agius as guest post on Jeff Bullas’ blog.
- SEO Beyond Google: How to get 35% more organic traffic from Bing & Yahoo by Masha Maksimava on SEO PowerSuite.
Week 8: February 25, 2018
As a premium affiliate on JVZoo, I’m really interested and excited about the new improvements coming next month with respect to the JVZoo platform…
Not only a complete new look and feel with new homepage, market place, blog, and checkout pages, but also lots of new features as WebiMate (new webinar platform), Premium Seller accreditation, Collect more buyers data (as postal addresses and phone numbers), and possibility to sell physical products.
So, next month, I have to update my Affiliate Platform Comparison Review 😉
This week, I wrote a review about ShopiFinder. It’s an affordable alternative in comparison to Intelligynce. Both are cloud-based apps to spy and do research on the top Shopify Stores and top-selling products.
But what’s a store without traffic?
Shareaholic published an interesting Traffic Data Report where it compares search engine traffic vs social media traffic looking at externally referred traffic from 400+ million users to 250K+ mobile and desktop sites and analyzing the shifting trends.
I highly recommend you to read the full article, but some takeaways:
- Search is driving 34.8% of site visits in 2017, compared to 25.6% from social.
- Google is still the driving force. It almost makes no sense to focus on Bing and Yahoo.
- Facebook’s share of visits drops dramatically. Reasons: Facebook changes their Newsfeed display policies and users are spending less time on Facebook in general, and more time on video and live streaming content which is less likely to link out to other pages.
- Facebook still has the dominant position, but Instagram and Pinterest are eating into that lead. In fact, Instagram is very close to overtaking Twitter.
- Make sure that in addition to optimizing content for site performance and SEO, you invest time to include beautiful shareable images for Instagram and Pinterest.
Probably, still the best way to get paid targeted traffic to your store is via Facebook advertising. There are many courses, but this new released course Ultimate Ecom Mastery is an excellent and affordable in-depth course with lots of advanced tips and over-the-shoulder videos.
(I don’t like the sales page and testimonial video on top, but don’t let that distract you, the content inside is really good. The only reason I didn’t write a review is that I don’t like the sales page and the fact that the creators are less known and therefor expect less sales and don’t want to “waist” my time)
But if you can afford to spend more and want to get access to the best eCommerce course with active FB group of eCom vendors, check out my review about eCom Elites.
Besides getting traffic via Facebook Ads, read this new article How to Conduct Keyword Research for Ecommerce from the Ground Up by Nick Eubanks on the Shopify Blog. It’s all about Keywords that you can use for either Google Adwords or SEO to get paid and/or free traffic to your stores.
What else happened this week? Well, Derek Halpern published this eye-opening video…
Inside the video, Derek answers this question…
How do you get people interested in buying your products or services?
Well, you can’t convince anyone to buy anything.
You can only figure out what people want and show them how to get what they want with your product.
Meaning you can’t make anyone buy your thing.
You can only show them why your “thing” helps them to get what they already want.
Now, how can you make them want your product?
By demonstrability. This means showing your products via walk-through or case studies.
Watch the excellent examples suitable to any product or services!
Another news item you should be prepare for…
The new EU General Data Protection Regulation (GDPR) comes into force on 25th May 2018.
So, as I live in the Netherlands, I was wondering what to expect and what I need to do regarding GDPR?
Well, it’s rather complex and there is a lot of legal stuff involved.
It seems you have to make a list of all sensitive data you store and process, and ask the following questions:
- Why are you storing the data?
- Where did you get the data from?
- What was the reason for obtaining the data?
- How long will you store the data?
- How secure is the data?
- Is the data encrypted?
- Is the data accessible?
- Will you be sharing the data with third-parties?
- What is the purpose of sharing the data?
And after this investigation, you should find a way to inform your visitors about all these aspects (usually in your Cookie Confirmation Statement, the Privacy and/or Terms of Services section), and give them a way to reach out to you (or your Data Protection Officer) to remove the data your visitors don’t want you to store about them.
Hence, be prepared, 2 sources you must read:
- GDPR for marketers: best practice, tips and case studies published on Econsultancy.
- What is the General Data Protection Regulation? on Facebook Business.
Week 7: February 18, 2018
This week, I wrote 4 reviews. Two of them Gifpublisher and AdsViser 3.0 are already taken (temporarily?) of the market after. Both were short launches.
So for me, this was an eye-opener and a big lesson. I should inform me better about after launch pricing as I want to promote evergreen products and my website visitors come for a significant part via search engine traffic. Hence, it makes no sense to review and promote these kind of hit-and-run launches (although I did made some sales during these launches, I expect my reviews won’t make me much money anymore).
This week, Chrome’s new Ad Filter became effective. In short, Chrome will remove ads (after 30 days and a warning) from sites that do not follow the Better Ads Standards.
If you are using ads on your site or advertise on other sites, you definitely should check out these Standards and be sure you won’t violate them.
Below the types of ads that are found to be annoying to users and can be “banned” by Chrome.
Recommended readings with respect to Chrome’s new Ad Filter:
- Under the hood: How Chrome’s ad filtering works – Chromium Blog
- How Will Chrome’s New Ad Blocker Impact Your Ads? by Allen Finn on WordStream.
What I don’t know yet is whether LetSpin.io, a Wheel of Fortune, and other gamification popups (that cover half the page) are also recognized as intrusive. At least, these popups should first be recognized, fail the test, and be listed.
Other recommended readings:
- 5 Facebook Custom Audiences Every Business Should Create by Loren Bartley on Agora Pulse.
- How To Outsource A Project From Start To Finish by Aidan Booth. A step by step process to hire an outsourcer for creating an Infographic on Upwork, Freelancer, or Onlinejobs.ph.
- How to Promote YouTube videos with Google Adwords by Peter Szanto on SocialMediaExaminer.
- 29 Proven and Tested Strategies for Building a Profitable Affiliate Marketing Program by Ayelet Weisz on DigitalMarketer.
- 4 Persuasive Sales Copywriting Techniques to be a More Effective Copywriter by Katie Yeakle on DigitalMarketer.
Week 6: February 11, 2018
This week, Tony Shepherd came with a new report where I bought the PLR for. It’s called Stuff I’ve Learned About How To Create A Six-Figure Online Business.
I added it to his bundle which now contains 9 reports in total, check out all the details in my article “I just write stuff and sell it” – Tony Shepherd’s Business Model.
Updates with respect to my blogs…
I just wrote 2 reviews. The first for Visulai. A smart web-based app that helps you to create eye-catching Instagram image posts in just a few minutes.
I’m not yet a real Instagram user (or marketer), but as I’ll get the white label rights to this software later this year, I tested it and wrote my review.
And yes, you can still buy the White Label rights yourself (3th upsell)!
The other review is one I wanted to write for some time and finally found time to finish it, Dropified. A powerful software combo that allows you to manage and scale all your Shopify stores from one place. Not only you can automate the research, selection, sourcing and product import processes for all your products from 53 sources (including AliExpress, Amazon, Etsy), but it’s also comes with automated features for the fulfilling of your customer orders.
A huge time-saver and must have application for any serious Shopify store owner.
I also started this week with updating and restructuring older posts and pages. And decided to spend less time on reviewing and publishing about “low ticket” info products. Although there are many new info products coming out each day, I find most of the products on W+ and also many JVZoo Top Picks really low quality and not worth your time and money.
Another point is that most creators don’t use the techniques themselves and only make money by selling these products to “wannabee” internet marketers.
The same can be said about many Private Label Rights (PLR) products that are purely created to sell as PLR product but are of low quality and won’t sell as main product without PLR. The only reason you can buy them is to give away as freebie for you squeeze page or as bonus.
So, from now on, I only review quality software products and higher priced really interesting info products from proven vendors who walk their talk.
And I only mention the JVZoo top picks but will stop with updating my training & courses PLR overview page.
Most of the times, you can find better and more up-to-date content from authority blogs…
I found these recommended articles:
- 4 Persuasive Sales Copywriting Techniques by Katie Yeakle on DigitalMarketer.
- 35 Marketing Statistics that Should Change Your Strategy in 2018 by Allen Finn on Moosend.
- 26 Actionable Email Marketing Tips & Best Practices To SKYROCKET Your Growth In 2018 by David McSweeney on WordStream.
- Mobile SEO in 2018: 4-Step Optimization for Any Device by Valerie Niechai on SEO PowerSuite.
- The [Fact or Problem] + “So I” [Solution + Result] Headline Formula by Ahfaz Ahmed on his blog.
Week 5: February 4, 2018
Social Page Analyzer is an excellent and really fast desktop tool for analyzing Facebook Fanpages, Posts, and post Comments/Replies. I really like the Post Module where you can preview all posts (or a selection) in an easy to scroll format (huge time-saver, and no more distractions).
I also updated my review about EverLesson. It’s now called EverFunnels and comes with extra (webinar) sales funnel pages (and auto-created email sequences) . Now, you not only can quickly setup your course and membership sites, but also all your marketing pages will be created for you. Real time-saver and gorgeous platform to start selling your courses/memberships.
Furthermore, I tried out Google’s new Search Console (beta). The new Search Console was rebuilt from the ground up. You can now confirm which of your pages are indexed and get information on how to fix indexing errors. You can also monitor your performance on Google Search with 16-months of data (to enable year-over-year comparisons). Great update! (Google is rolling out this beta version gradually. So, don’t panic if you don’t have this new version yet)
I found this interesting article 7 Ways to do Drip Marketing for SaaS from Sam Thomas Davies on CXL. It’s about converting a customer through several stages of the buyer’s journey and what kind of emails to send during these stages (from activation, welcome, upsell, to retention to reactivation).
Although, it’s written for SaaS products, you can use these tips for any software or info product.
In the upsell stage, I found a great example of the decoy effect (a profitable way for pricing your products with comparison table). Actually, I implemented it immediately in my article “I just write stuff and sell it” – Tony Shepherd’s Business Model. Check if you can recognize it ;).
Other recommended new articles/videos:
- How to Sell More With Facebook Custom Audiences by Lauren Ahluwalia at Social Media Examiner.
- 4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook by David Zheng, guest post on AdEspresso.
- Here’s How the Google Speed Update Will Impact Your Site (& AdWords Account) by Allen Finn on WordStream.
- Video: Facebook Groups for Business 👉 (27 Hacks and Tips) – Pat Flyn.
Week 4: January 28, 2018
This week, I wrote 2 new reviews…
The first about eCom Elites – a great training Program and community for setting up your own (Shopify) eCommerce Empire within 30 days.
The second review was for Playtraffic. A tool I bought myself. It allows you to easily create YouTube playlists.
Although you can use this desktop tool solely for creating playlists with your own videos, a smart trick is to add high ranking videos from other YouTube channels to your list and kind of piggyback on their authority to improve your own rankings. If you are into video marketing, you can now implement this ranking strategy with a few clicks and within minutes!
I was really impressed by Ryan Deiss’ article A Strategic Plan for Business Implementation: 3 Steps to Getting Business Growth Done. A great example how Ryan is leading DigitalMarketer.
And although it’s mainly written for business with teams and with at least 10 employees, I was thinking whether you can implement his growth plan and steps as a solo entrepreneur?
And yes, I think it’s actual easier for a solo entrepreneur to use this model. Hence, from now on, I divide my new ideas and classify them in the the Growth Levers Table (Acquisition, Activation, Monetization, Retention) and use the ICE Prioritization Framework (Impact, Confidence, Ease). And because I won’t need the 12 weeks focus period, I can jump from the highest ICE task to the next one (in another Growth Lever).
Anyway, read the article and see whether you can use it insider your business.
Michael Stelzner, CEO/Founder of Social Media Examiner, gave 6 tips inside his email this week about Facebook’s recent News Feed changes:
Here’s a quick summary of what’s going to change with respect to FB News Feed:
- Less public content will be shown (videos and posts from publishers or businesses).
- Reach, video watch time, and referral traffic from Pages will decrease.
- Posts will be ranked differently, giving priority to “posts that spark conversations and meaningful interactions between people,” according to Facebook.
Here are six things you can do now to improve your chances with Facebook:
- Post less frequently (I know that’s gonna be hard, but it’s necessary).
- Create content that stimulates conversation-meaning comments between fans.
- Jump into live video, now! Why? It leads to 6x the interactions according to Facebook.
- Don’t ask for comments in your posts. Engagement bait will be demoted in the News Feed.
- Master Facebook ads. This will be the only sure-fire way to drive people to your site.
- Learn Messenger Chatbots. Bots will allow you to nurture leads and sell.
So, enough reasons and ways to keep on using Facebook inside your marketing campaigns.
Other recommended readings:
- The Official Facebook Advertising Playbook 2018 by Andrew Tate on AdEspresso. The article describes the current advertising trends broken down into five sections: design, ad format, promotions, platform and content. Speaking about image design…
- Quick Tips for Creating Social Media Graphics Like a Designer (Orana Verlarda – Visme)
- How to Use Facebook Analytics for Your Website by Kristi Hines on Social Media Examiner.
- Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act by Jon Loomer (Must read!)
- Facebook PPC Success: 10 Strategies To Paint A Profitable Picture by Johnathan Dane on KlientBoost.
Furthermore, my girlfriend’s father had his birthday and on my way in the car, I could read a great WSO created by Robert Herdt, named Instant Email Leverage. It’s 81 page PDF about List Building and Email Marketing and covers 19 “Secrets”.
I was really impressed by the high quality and actually learned some new tricks that I can implement immediately. It covers all the mistakes most email marketers make and shows you what to do instead…
Very interesting is the way Robert setup his squeeze page, prices his tripwire product (just $1.00!) but still makes a higher ROI, get more buyers, and covers his ad costs. Actually, all his 19 secrets make sense and I’m sure you can learn from it (yes, even advanced email marketers).
And the best part… Drum roll… It costs just $1.00!
I don’t know how long Robert will keep this price (as the regular price is $27.00 and still worth your money), but I suppose it’s the best example how his “$1.00 tripwire” tactic works in practice.
Yes, I know I won’t make much money as an affiliate, and that’s why no one is promoting this product, but this offer is to good to not tell you about it. Highly recommended.
This week, I also spend quite some time with strategic marketing coaching for a new client (for more details about my coaching, see my About Page).
Week 3: January 21, 2018
This week, I bought 2 new PLR products…
The first is a new PLR product for a video course about How To Create Amazing Cinemagraphs with PowerPoint (I didn’t know how to do this and I wanted to learn it myself).
Of course, I created my sales page and added it on GeorgesDeals.com, and you can get this course for just $9.95.
In short, it learns how to crap out a section of a short video frame, select your still frame, create a new video, save the video (all inside PowerPoint), and transfer the video into a GIF (by using an external free conversion tool).
If you have done/seen it once, it’s rather easy to do.
But if you already have a video creation tool as Camtasia, you can do this just a little faster.
What about the special Cinemagraph creator tools as Flictive, FlickGraph or Graphitii?
These tools have more features (read my comparison review) than PowerPoint.
For example, with these special tools, you can use a brush pencil to select the moving part of your cinemagraph. Hence you can select all kind of forms, while with the PowerPoint solution, you can only crop/cut out one or more rectangular parts.
It’s a 14-video, step by step course explaining from start to finish how to build authority sites.
An interesting article this week on Thrive Themes (the theme I use on this blog): A Simple Framework to Create More Beautiful AND Higher Converting Websites.
This framework is a different way to think about design instead of just focusing on what looks pretty.
Another interesting article on Social Media Examiner from Sandra Clayton, How to Generate More Leads From Your Blog.
Especially, the part about Content Upgrades and the explained simple method about how to build a Free Resource Library from past content upgrades, is really easy to setup and smart way to allow your visitors to only subscribe once but still get access to all different content upgrades!
And if you are advertising with PPC, a must read article is 8 Real, Data-Backed Predictions for PPC in 2018 by Charlie Lawrance – Social Media Examiner.
This week, YouTube announced Additional Changes to the YouTube Partner Program (YPP).
Back in April of 2017, YouTube already set a YPP eligibility requirement of 10,000 lifetime views to allow for monetization on YouTube.
Now this eligibility requirement has been “sharpened” for new monetization requests. So that your account should have at least 4,000 hours of watch time within the past 12 months and at least 1,000 subscribers.
On February 20th, 2018, YouTube will also implement this threshold across existing channels on their platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subscribers or 4,000 watch hours will no longer be able to use YouTube’s monetization features.
So, until you’ll reach those numbers, you can’t add clickable CTA end screens or use Adsense monetization on your YouTube videos.
Of course, you can still add your link(s) in your video description or use YouTube advertising.
For new YouTube marketers, this is a rather “high” threshold, especially to get 1,000 subscribers.
The good part… probably wannabee video marketers with boring and awful videos, will give up, leaving more space for quality and interesting videos and channels.
Moral, go for quality and create videos that people really want to watch. This way you’ll build your following and subscribers (naturally), and the sooner you’ll reach the new thresholds.
Speaking about video marketing, a new interesting application was released this week called Recastly. It allows you to easily add subtitles and voice overs to your videos in almost any language you want.
Read my Recastly review to see why any serious video marketer needs this new app. It also has a great Agency upgrade that allows you to sell this app as your own and keep 100% of the profits yourself!
Week 2: January 14, 2018
This week, I had to rewrite my Reevio review. Reevio is an awesome video creator tool that allows you to start with a template/scene (as Logo, Promo, Motion Text, Live Mockup, Slideshow, Whiteboard, or Explainer scene) and rearrange your scene the way you want and add your text, video, image(s), or add all kind of other digital assets (6,000+).
Hence, now everyone can create professional videos without any designing or technical skills.
Until now, you could become a member and got direct access to all templates and digital assets for a yearly fee. Unfortunately, the vendors decide to change their pricing strategy. For a limited time, you can get access for a lower lifetime fee (but with less templates – about 100 instead of 250+) and can become a member of the monthly Templates Club. As the price for the front-end is going to a monthly fee model as well, now it’s time to secure your lifetime access.
This week, I also updated my articles The Top 10 JVZoo Affiliates 2017 and what you can learn from them and the Top 25 Best Selling Products on JVZoo as JVZoo announced the “2017 winners”.
No new names or surprises among the winners, but a must read articles for any affiliate.
Furthermore, I added the Stripe payment option (in extension to PayPal) to all my deals on GeorgesDeals.com with checkout via ThriveCart. So, now people who don’t like PayPal or can’t use PayPal can also buy my deals.
(The next step is to add this Stripe option to my JVZoo checkout pages)
New Free Trial. For software products sold on GeorgesDeals with cloud-based membership access (hence, not for WP plugins or courses), you now can try them out for one week. Just send an email to [email protected] and tell me which product you want to try out.
Recommended reading/watching this week:
- How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads by Charlie Lawrance – Social Media Examiner.
- The Ultimate Guide to getting paid what you’re worth by Derek Halpern – Social Triggers.
- 20+ Blogging, Video, and Podcasting Predictions for 2018 From the Pros by Lisa D. Jenkins, Social Media Examiner.
- The Facebook News Feed is Changing to Favor Person to Person Engagement by Jon Loomer.
- Why the Facebook News Feed update might be the wake-up call that marketers need by Matt Owen – Econsultancy.
- Step Over, Keywords: Why Voice Search Is Bigger Than You Think (and What to Do About It) by Valerie Niechai – SEO PowerSuite.
- Writing Strategies: How To Write Engaging & Persuasive Content by Ahfaz Ahmed.
- Why Your Brand Name is the Best SEO Hack You’ve Got by Neil Patel.
What’s my view on Facebook’s News Feed changes?
As Facebook will now mainly show “personal” and content that you (or many of your friends) engage with in your News Feed, and my regular posts about new product reviews (and even new hacks) won’t get much engagement, I do expect a sharp decrease in free organic Facebook traffic reach.
However, that’s no reason to stop with publishing posts or to close down my Fanpage. Because I still “need” my Fanpage for advertising purposes (mainly to retarget to my website visitors) and to allow my “fans” to message with me. Plus if someone visits my Fanpage, (s)he will still see my posts.
That said, it seems that the only way to get organic FB traffic is by posting really engaging content (i.e. content that people share, comment on, and like), or manage a FB Group (where again inside the Group you’ll need engaging content – otherwise it won’t show up in your members’ News Feeds).
Also, don’t use automation anymore for your Facebook postings. Facebook prefers manually postings and human interaction!
I can’t make it better. As online marketer you have to adjust.
The “good” part… your personal News Feed will show less (fake) news or non-engaging Fanpage updates but more personal and engaging content. Hence, the content most people want to see.
And for marketing purposes… it’s easier to find (viral) engaging content and ads that you can “copy” and use in your own marketing campaigns.
Week 1: January 7, 2018
This week Tony Shepherd launched a PDF Report with Private Label Rights titled “Replace Your Salary With A Fast And Simple Online Profit Model!“.
Of course, I took this offer as I already had 7 of his other reports (for full details, read my article “I just write stuff and sell it” – Tony Shepherd’s Business Model.
As Tony never informs his readers upfront about these special deals, I hadn’t planned this purchase and related additional tasks. But I decided to go for it and spent the next few hours with reading the report, thinking about it, writing my remarks… setting up the sales page, checkout page (created with ThriveCart) and thank you page… adding this PDF to Tony’s Bundle (from 7 to 8 reports)… adding/creating an extra product “Get 4 of Tony’s Reports for the price of 3“… adding the report to GeorgesDeals.com… updating the “I just write” article… and mailing my prior buyers who bought one of Tony’s reports from me before (I also gave free access to the buyers who already bought Tony’s Bundle).
To summarize, I did go the extras mile and did setup everything as I wanted. Was it a good “investment”?
Well, Tony’s reports are “evergreen” with no-nonsense high-quality “to-the-point” actionable content. I can keep the reports on my blogs for years…
And I can keep on selling them or give away as bonuses to buyers who buy thru my affiliate links.
So, it’s an asset. And I’m actually doing what Tony is teaching in his report The Real Truth About How To Make (Actual, Countable, Spendable) Money From PLR And White Label!
New Content on my blogs:
First, I created a new page “My Favorite Software Products” (in the top bar menu called “Software”).
Before, the menu leads to a category page with all my software reviews ordered by date (as written based upon the launch calendar).
The new page shows only the best software products per topic!
Although I had some affiliates for just a few products. Now anyone can become an affiliate and promote my products (50% commissions)!
Note: I still use JVZoo for half of my products and ThriveCart for the other half, but my intention is to remove all products from JVZoo and use ThriveCart solely.
Thirdly, I published 3 reviews this week:
- Insta Storie (video Stories creator app).
- WP Blazer Suite. A WP Management/Publishing/Security/Backup app to manage all your WP sites from one central dashboard.
- VisualReel, a new all-in-one visual graphics creator that allows you to easily create Cinemagraphs, Memes, and Quote Images. I really like the huge visual library and the feature that you can turn boring images, GIFs, and Videos into attention grabbing visuals by adding your (text/image) overlays and/or add colorful borders around your visuals emphasizing your CTAs.
As I’m a member of Mario Brown’s and Oliver Goodwin’s Software Empire Club, that gives me every month a new software with White Label rights (f.e. see VidElligence or Viddictive), I’ll get these rights next week also for Storie.
That’s why, I didn’t promote Story to my list and on Social Media yet. But just wrote my review. So, watch out for my special Storie deal probably in March/April!
Note: WP Blazer Suite comes with a great White Label/Resell option (as last upsell) (added to my overview page Software with White Label/Resell Rights).
2 products I really like released new features this week…
Furthermore, I subscribed to Dan Ashendorf’s Bonus Monkey Membership. For $9.95 per month, you’ll get 20 bonus products every month that you can give away as an affiliate to people who bought via your affiliate link. The good part… as this program is running for 6 months now, you’ll also get immediately access to the first 120 bonuses! Of course, I’ll use the most interesting bonuses and will add them to SelectYourBonus.com.
For more tips how to create bonus pages and get quality bonuses to give away, check out How To Launch Your First Product.
Recommended content published this week:
- What’s Working Now in Internet Marketing (2018 Edition) by Marisa Murgatroyd.
- The Definitive Guide to SEO in 2018 by Yauhen Khutarniuk, SEO PowerSuite.
- 4 Lessons Learned from Running 1,573 Facebook Ad Campaigns in 4 Years by Molly Pitman – DigitalMarketer.
- What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018 by Neil Patel.
- 15 Tips for Growing Your YouTube Channel by Jeremy Vest on Social Media Examiner.
Furthermore, I was a little surprised about Instagram’s new strong Anti-Spam policies and effects it will have for Instagram automation software. Read this article on the GramKosh’s blog to see how they react to these changes.
Lesson, most social media platforms don’t like auto following, auto publishing etc. And sooner or later there is a risk that they will ban the automation apps (or worse close your social Account). Or you’ll see lower reach in comparison to manually posting. Hence, use social media automation with care and don’t “automate” every interaction. You know, it’s a social, so be social and interact as a human being.